Action SA

We have prepared a comprehensive and detailed report on the Polish and international e-commerce markets for A.pl (a daughter company of Action S.A.).

The report contained current and forming trends and technologies (Web 2.0 in particular), which are significant for the creation of modern and functional e-commerce platforms, and an initial specification for community construction around a commercial platform.

• Shopping (e-Commerce vs. Commerce, data from the Polish and international markets regarding client habits)
• Target of large e-Commerce platforms in Poland
• Demography of the Polish Internet
• Which products do we buy using the Internet
• First impression of the store - image and credibility.
• Registration, Regionalization, Personalization
• Shopping process - tools that make basket filling easier
• Crowning of the shopping process: how to make the client pay
• Overview of important trends:
  • tags,
  • communities,
  • maps, graphs and other non-standard interfaces,
  • new technologies.
• An overview of distinct stores.